About Incra Group:
The Industry Experts Committed To Driving Your Business Forward

At Incra Group, we exist to make your construction business (and life) easier through simple, straightforward, practical financial advice. Our dedicated team is committed to helping you drive your business performance, build and protect your net worth, and keep more of your hard-earned cash where it belongs - in your pocket.

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Profit Increase
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clients onboarded
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client retention year on year

We Understand the Unique Challenges of Running a Business in the Construction Industry

With years of experience working closely with construction businesses, we know personally what financial hurdles you’re up against. From cash flow struggles, to difficulty scaling, to eye watering tax bills each year - your business needs strategic accounting advice that is unique to you.

Incra Group was created after identifying a gap in strategic accounting services available to the construction industry. Since 2010, we’ve helped thousands of businesses like yours to get ahead and achieve greater control over their finances. 

If you’re ready to turn your business into a profit-generator, and protect and grow more of what you earn, we want to help you too.


Here’s What Sets Incra Group Apart

We’ve Helped Hundreds Of Business Owners To Axe Their Tax, And Grow Their Construction Businesses. With Our Business And Financial Advisors On Your Side, You Get A Team That:

  • Has a strong family-orientated focus…we know what it takes to run a small business, which is why we bring integrity, honesty, and empathy to assessing where your business is at and where you want it to go. 
  • Offers a simple, monthly pricing structure that you can budget for, and we include solid advice, tools, and results-driven strategies that get you growing and operating efficiently. 
  •  Helps you gain clarity on the key numbers in your business so that you get to  see emerging trends, make better business decisions, stop cash flow stress, and end-of-month money struggles.
  • Put more money in your pocket…we help you structure your business properly, streamline and automate your affairs so that you pay the RIGHT amount of tax, (not a penny more!), and maximise your profits.
  • Meet with you regularly so that you understand what we do, why we do it, and how you can use and apply our advice in your business. 
  •  Really want your money to work hard for you so that you’re spending more quality time with your family, and setting yourself up for a comfortable retirement. 

More than anything, we understand and appreciate the head-winds of business, and give you peace of mind with a genuine and relatable balance of technical and practical advice. 

Meet the Amazing Team
of 19 Behind Our Success

Royce Dunn

Director of Tax and Accounting

Royce began his career in a small family business in the...

Royce began his career in a small family business in the printing industry. This experience gave him invaluable insights into the challenges of small business. For the next decade he worked with small business owners to help them gain clarity and confidence, and achieve their financial goals. 

Incra Group was founded to bring big-end of town service to everyday small business clients on a broader scale. Today Royce spends his time growing the skills and experience of our team and continues to advise business owners across the country.

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Ben Holt

Director of Operations

Ben commenced his career in the construction industry. Over...

Ben commenced his career in the construction industry. Over his years in the industry he contributed to the company scaling into a national leader in their niche.

Ben leads everything non-accounting related in the Incra Group. From our IT, automation, workflow, HR, sales, marketing and more, Ben keeps everything moving smoothly, ensuring all work is completed on time for our clients and nothing slips through the cracks. He is also passionate about drawing out the potential of our team, and helping them serve our clients with enterprise level service.

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Becky Wang

Accounting Team Leader

Becky is a qualified accountant with over 11 years of...

Becky is a qualified accountant with over 11 years of experience both commercial, and public practice environments. With a Masters in Taxation from the University of Sydney, and as a member of the CPA for more than a decade, Becky has a broad range of experience she applies to her role everyday. Just as importantly, she’s incredibly passionate about bringing out the best in the team, and genuinely cares about seeing them achieve their goals!

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Suhen Samaranayake

Account Manager

With a Bachelor of Commerce and having his CA studies...

With a Bachelor of Commerce and having his CA studies underway, Suhen is a sharp accountant, as well as being a positive and cheerful presence in the Incra office. As treasurer for his church and drummer in his band, life is not all about numbers for Suhen! Tech savvy and curious by nature, clients enjoy working with him on both ordinary compliance and more complex assignments.

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Patsy Whitehead

Operations Assistant

Patsy is our driven Operations Assistant, supporting our...

Patsy is our driven Operations Assistant, supporting our operations team to keep work flowing smoothly through the business. Like our entire team, Patsy upholds the values of Incra Group everyday with her passion for excellence, honesty and teamwork. She can personally vouch for the fun and uplifting culture we’ve created in the behind-the-scenes of our business. This leads to happier staff who are more motivated to serve our clients with integrity and care everyday!

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Amanda Measday

Client Services Coordinator

Amanda got into administration after she was offered a...

Amanda got into administration after she was offered a position within her family's locksmith business. She worked in hospitality for many years before that. Amanda has six years experience in accounting administration. Prior to that she worked more than 11 years for her family business, responsible for payroll, accounts payable and receivable and general office management.

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Trudie Haak


Trudie has been always interested in accountancy and...

Trudie has been always interested in accountancy and finance during her school years. This interest developed into completing courses in her spare time till she decided to take the plunge and get a position in the industry. That’s how she landed at Incra! Incra Group embraces thinking outside the box. Our team is always challenging norms, finding the fastest and most effective ways to work. This attracts unique and thoughtful team members who are able to work cohesively, maximizing the strengths of each.

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Client Services Coordinator


Senior Accountant


Senior Accountant


Senior Accountant


Senior Accountant










Client Services Coordinator

...and we're hiring!

Hear From Our Clients…

Highly recommend Royce + the great team at Incra.

Before we signed up with Incra Group, things didn't feel 'in control' on the finance front - we were frustrated with not being up to date with reporting, monthly accounts were not streamlined, and we were needing financial advice we could rely on for key strategic items so we could make fast decisions. Incra group have provided the confidence we need to make key decisions fast, providing solid advice which could trust, and helped train the team to produce internal monthly reports, including providing templates & methods, along with regular check-ins to ensure we are on track. The result is that we now feel confident that we have our 'financial house' in order and can rely on getting sound advice when we need it. Highly recommend Royce + the great team at Incra.

Rodney Doven
Rodney Doven

Corporate Services, Asset Building Systems Australia

Incra Group have proved to be invaluable partners to our business journey.

Incra Group have proved to be invaluable partners to our business journey, proactively minimising our tax and providing the advisory services we need. Their experience in the construction industry, flexibility and ability to provide quality advice quickly on key Risks and Opportunities as they arise makes them a good choice for anyone particularly in the Construction Sector looking to ensure they’re getting the level of accounting and tax expertise they really need

Ben Young
Ben Young

Sales Director, TranEx Solar Pty Ltd

Having transitioned to Incra just over 12 months ago very seamlessly, we haven’t looked back. Owning a small business experiencing continual & rapid growth, we required confidence in a professional, prompt, pro-active, multi-personnel accounting firm; Incra has delivered on this. We also receive regular advisory services beyond compliance, this provides us with the confidence in reviewing performance, looking ahead and decision making. A good fit for us!

Benjamin Kennard
Benjamin Kennard

Managing Director , AMES Direct

Incra Group have been very helpful with assisting us through a transition phase in our business and are available with any queries we have while doing business. I’d recommend them to any small business that wants a proactive and helpful accountant!

Tom Dartnall
Tom Dartnall

General Manager, Wesbar Vanquip

We have been impressed with their aptitude to go beyond what you would expect.

Since starting with Incra Group, we have been impressed with their aptitude to go beyond what you would expect from compliance accountants and get into the detail on meaningful projects that have delivered substantial results, they have also shown a lot of interest in the strategic focus of the business and been able to offer great advice ahead of time

Nathan Cruickshank

Sales Manager, Netco

Are You Ready to Take Control of Your Business’ Finances and Achieve Your Goals?

Incra Group exists to deliver strategic business and accounting advice that transforms the bottom line of your business, and drives you towards your goals. From helping you with the nitty gritty business stuff, to providing practical, strategic, and profit-driven frameworks for your growth, our team is ready to offer you down-to-earth advice that delivers real results now. Book a call with our team today and get in control of your business’ finances sooner.

or call us at 1300 040 808